Traps, Snares and Pitfalls You Should Know Before Starting a Facebook Ad Campaign

This post is all about the issues and pitfalls I encountered with Facebook advertising and since Facebook’s ad creation guide is so simple I’ll keep the detail of the precess very minimal. Late in January we decided to start a Facebook advertising campaign for the Ask Adam League. What followed was a very simple and easy to understand process yet an eye opening one at that.

Creating the ‘Creative’

Step 1. Design Your Ad. Facebook has a way of making everything uniform including the ‘creative’ of the ad that you are developing. And I find it humorous that the act of any creative process of the ad development is taken away from the user and is almost completely automated. Anyhow, the process of creating the ad is presented below in brief, only for those who are interested in the criteria that I put in the ad.
Here’s the design of the ad and you probably have seen a billion of ads just like this, because they are all generally the same. Continue reading →