Category: Television and Media

Best Advertisements – How Fab Made the Perfect Commercial

A Lesson for Marketers in Video

Fab Logo

Fab Has a Challenge

Fab is a relatively new e-commerce site having been launched in 2011. Although they are strongly defined (Everyday Design) and different from the competition, not everyone knows about them. They do not have a lot of brand equity versus Amazon or eBay. So how do they create brand awareness and differentiate themselves from other established e-commerce brands?

Check Out this Commercial:

What’s the Problem? Continue reading