Category: Marketing

Market Segments – Defining an Audience for Video Advertising

Who are you talking to?

Video is a fantastic tool for conveying your message. The visual and auditory stimulation of such a medium means you can get some very nice cognitive response out of your audience; some of the most powerful advertising around. So if you are thinking about having a video made, the first question to be asked is, “What is my message?” And the second question should be, “Who am I trying to reach?” Unfortunately, I’ve seen too many advertisers skip the second question. They know their product and how fantastic it is and want to let everyone know about it, but forget to understand who they are talking to. Continue reading →

The Danger of Facebook Ads

Traps, Snares and Pitfalls You Should Know Before Starting a Facebook Ad Campaign

This post is all about the issues and pitfalls I encountered with Facebook advertising and since Facebook’s ad creation guide is so simple I’ll keep the detail of the precess very minimal. Late in January we decided to start a Facebook advertising campaign for the Ask Adam League. What followed was a very simple and easy to understand process yet an eye opening one at that.

Creating the ‘Creative’

Step 1. Design Your Ad. Facebook has a way of making everything uniform including the ‘creative’ of the ad that you are developing. And I find it humorous that the act of any creative process of the ad development is taken away from the user and is almost completely automated. Anyhow, the process of creating the ad is presented below in brief, only for those who are interested in the criteria that I put in the ad.
Here’s the design of the ad and you probably have seen a billion of ads just like this, because they are all generally the same. Continue reading →